Hi, I’m Nick Praulins.
Content strategy and management for growing brands.
What I do
Most brands struggle with content because they haven't aligned internally on what they're actually trying to say.
I facilitate that clarity, then manage the content that brings it to life. Eight years as a school principal means I'm comfortable with difficult conversations and organisational politics.
I deliver strategy and see it through to execution.
My services
Strategic Alignment & Facilitation
Workshops and structured conversations that extract clarity from competing perspectives. I facilitate positioning discussions and stakeholder alignment where internal politics need navigation.
Content Strategy & Management
Project-based content leadership for rebrands, launches, or scaling phases. I manage editorial strategy, production, and messaging consistency across channels.
Messaging Frameworks & Systems
Narrative architecture, messaging guidelines, tone documentation, content processes. Built collaboratively, validated through real production.
What you get
-
Messaging that sounds human. I favour refinement over jargon, authenticity over sales language.
-
I'm comfortable managing difficult conversations and extracting decisions from competing perspectives.
-
Frameworks built collaboratively and tested through real content. Not filed-away PDFs.
-
I manage production, maintain consistency, and deliver what I commit to.
Who I work with
You're probably a good fit if:
Your internal teams aren't aligned on positioning. You need someone to facilitate those conversations and manage the content that comes out of them.
You're scaling and your messaging isn't holding together. What worked at 20 people doesn't work at 50. Different teams are telling different versions of your story.
You have multiple audiences with competing needs. B2B and B2C. Internal and external. Investors and customers. You need messaging that works across all of them without falling apart.
You're in education, social impact, or purpose-led work where authentic communication actually matters, not just marketing polish.
Listen in on Spotify
How I work
Most projects run 8 to 12 weeks:
Discovery → Facilitation & Strategy → Content Production → Rollout Support
We build the strategy collaboratively with your team through interviews and workshops. If alignment is the issue, we run structured sessions to extract clarity from competing perspectives. I either write the content myself or manage your team to produce it, ensuring the strategy translates into usable systems. I stay involved through the first month of activation to make sure it sticks.
I work with one or two clients at a time so I can stay properly engaged.
About me
I'm drawn to organisations that are learning, iterating, growing.
I'm Nick, and I help companies figure out what they're actually saying and make sure everyone says it the same way. I spent eight years leading a school before moving into communication strategy.
Running a school taught me that growth is messy. You're constantly translating vision into practice, aligning people who see things differently, and building systems that help everyone move in the same direction. That's exactly what happens in growing brands. The story isn't fixed yet; it's forming. That's the stage I care about. When the words you choose actually shape what you become.
I'm Australian, have worked across South Africa, Germany, and Switzerland, and now operate from Stockholm where I split time between client work and co-founding Let's Be Real, a mental health initiative for schools.
Outside work you'll find me doing HYROX training, or exploring the Stockholm archipelago.
Recent projects & partners
Latest insights
AI, language & judgement
Large language models are becoming powerful partners in thinking and drafting, and used well, they can meaningfully support communication work. They surface patterns, accelerate iteration, and help teams explore ideas more efficiently.
At the same time, organisational communication depends on nuance that current AI systems can’t yet reliably discern: shifting sentiment, unspoken context, tone, timing, and power dynamics.
I use AI as a thought partner, not a substitute for human judgement, combining its strengths with editorial care and contextual awareness to ensure communication remains accurate, appropriate, trustworthy, and human.
Get in touch
I'm currently working with a couple of clients but always happy to discuss upcoming projects.
If your messaging isn't holding together as you grow, or you need help aligning stakeholders on what you're actually saying, get in touch. We can figure out if there's a fit and what the timing might look like.
FAQs
-
Most projects run 6 to 10 weeks from kickoff to activation, depending on complexity and organisational size.
-
Every project is different. Some clients need a focused messaging sprint, others need full infrastructure. Let's talk about what you actually need and I'll give you a clear proposal.
-
Yes, primarily. I'm based in Stockholm and work across Europe, travelling for key workshops and launch moments when helpful.
-
Initial interviews take 30 to 60 minutes per person. The main time commitment is the alignment workshop (half day with leadership team). Beyond that, most work happens on my side with periodic check ins and reviews.
-
Both. Sometimes I work independently, sometimes alongside your internal team or external agency. I'm comfortable in either setup.
-
Most of my work has been with companies in DACH and Nordic markets, across B2B, B2C, and emerging brand contexts. If you're in a different sector or region, let's discuss fit. The principles of clear communication translate, but context matters.
As organisations scale, communication either creates alignment or accelerates chaos. This article introduces practical frameworks to build a scalable internal communication system - with a downloadable slide template to put it into practice.