Hi, I’m Nick Praulins.
You know what you’re building.
Now let’s give everyone the language to describe it.
What I do
I help startups and emerging brands develop communication strategies that scale, so your team, investors, and customers all hear the same story.
Communication strategy that actually works
When you're growing fast, communication either creates alignment or chaos. I work with founders and leadership teams to build the strategy and systems that make sure everyone tells the same story; clearly and confidently.
My services
Core narrative development
Defining what you do, why it matters, and who it's for in language your team can actually use and repeat. Not corporate jargon. Clear, human language that sounds like you.
Messaging frameworks
Creating the key messages your team uses with customers, investors, and partners. Practical templates and talking points for sales calls, investor meetings, all-hands, and everyday conversations.
Communication systems
Building simple governance that keeps messaging aligned as you scale, without adding bureaucracy or slowing you down. This includes rollout plans, activation workshops, and templates your team can actually use.
What you get
When we work together, you get a communication system built for how your team actually works; not a strategy document that sits in a folder.
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The foundational story and key messages your team can use across all contexts, delivered in a format that fits your workflow (Notion, Figma, or similar).
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Ready to use templates for the moments that matter: pitch decks, investor updates, retail partner conversations, press materials, sales presentations, brand decks.
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Clear documentation of your tone and style, with examples and prompts that work with AI tools if you use them.
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A working session where we pressure-test the narrative with your leadership team and make sure everyone can use it confidently.
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I don't disappear after delivery. We work together through the first month of activation to make sure it sticks.
Who I work with
I work with organisations navigating change, whether that's rapid growth, market expansion, or a major rebrand. This includes growth stage startups, emerging brands in fashion and design, and established companies going through transitions where communication clarity really matters.
Most of my work is typically at stages where the story is forming rather than fixed. If you're unsure whether we're a fit, let's talk.
Listen in on Spotify
How I work
Most projects run 6 to 10 weeks:
Discovery → Narrative Development → Alignment Workshop → Rollout Support
We build the strategy collaboratively with your team through interviews and workshops. Then we test it in real scenarios before finalising. I stay involved through the first month of activation to make sure it sticks.
About me
I'm drawn to organisations that are learning, iterating, growing.
I'm Nick, and I help startups and emerging brands figure out what they're actually saying and make sure everyone says it the same way.
I spent 8 years leading a school before moving into communication strategy. Running a school taught me that growth is messy. You're constantly translating vision into practice, aligning people who see things differently, and building systems that help everyone move in the same direction. That's exactly what happens in startups and emerging brands. The story isn't fixed yet; it's forming. That's the stage I care about. When the words you choose actually shape what you become.
Growing potential is what I am and do.
Recent projects & partners
Latest insights
AI, language & judgement
Large language models are becoming powerful partners in thinking and drafting, and used well, they can meaningfully support communication work. They surface patterns, accelerate iteration, and help teams explore ideas more efficiently.
At the same time, organisational communication depends on nuance that current AI systems can’t yet reliably discern: shifting sentiment, unspoken context, tone, timing, and power dynamics.
I use AI as a thought partner, not a substitute for human judgement, combining its strengths with editorial care and contextual awareness to ensure communication remains accurate, appropriate, trustworthy, and human.
Get in touch
Ready to get everyone telling the same story?
Most projects start with a short conversation to understand what you're building and where communication could work better. No long brief needed. Just bring the challenge you're facing.
FAQs
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Most projects run 6 to 10 weeks from kickoff to activation, depending on complexity and organisational size.
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Projects are scoped individually based on your company size and needs. Most communication strategy projects fall in the €10,000 to €25,000 range. I work on fixed project fees so you know exactly what you're committing to upfront.
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Yes, primarily. I'm based in Stockholm and work across Europe, travelling for key workshops and launch moments when helpful.
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Initial interviews take 30 to 60 minutes per person. The main time commitment is the alignment workshop (half day with leadership team). Beyond that, most work happens on my side with periodic check ins and reviews.
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Both. Sometimes I work independently, sometimes alongside your internal team or external agency. I'm comfortable in either setup.
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Most of my work has been with companies in DACH and Nordic markets, across B2B, B2C, and emerging brand contexts. If you're in a different sector or region, let's discuss fit. The principles of clear communication translate, but context matters.
As organisations scale, communication either creates alignment or accelerates chaos. This article introduces practical frameworks to build a scalable internal communication system - with a downloadable slide template to put it into practice.